(May 23, 2017) DETROIT — Toyota Motor North America and the Michigan Science Center have unveiled the new Toyota 4D Engineering Theater (TET). The theater is designed to inspire the next generation of science, technology, engineering and math (STEM) learning. Through exciting programs and engaging films, the TET will showcase the fun and dynamic world of STEM and provide a resource for future generations of STEM professionals. 
 
“We’re thrilled to be a partner with the Michigan Science Center and help them nurture future innovators,” said Group Vice President of Toyota Research and Development Jeff Makarewicz.

“Toyota is committed to playing a role in building the future STEM workforce. Exposing children to engaging STEM experiences like those in the TET are critical in fostering innovative thinking.”
 
The all-new TET is prominently featured on the lower level of the science center. The exterior of the theater features an interactive wall that allows visitors to engage in unique STEM activities. Once inside, the TET delivers a unique four-dimensional experience that engages multiple senses. It houses a state-of-the-art HD projection system with 3D viewing capabilities and enhanced space and lighting for a more immersive experience.

The TET is the only theater in Michigan to incorporate “spark” effects without heat, smoke or pyrotechnics. Additionally, advanced viewing technology enables the science center to live stream video footage to and from virtually anywhere in the world bolstering the facility’s distance learning programs.
 
“We’re focused on empowering and enriching all children and all communities with STEM,” said Dr. Tonya Matthews, Michigan Science Center president and CEO. “Our partnership with Toyota, and the TET, with its new technology, will help reach communities across Michigan and build a legacy and inspiration of STEM education for students, schools, and families.” 
 
Toyota has made Michigan its hub for North American automotive research and development. Through its Ann Arbor-based, state-of-art product development facility, the company has access to a talent pool of experienced engineers.

“Because of places like the Michigan Science Center, there will be a good number of students who are inspired to go into science, inspired to think to the future and do great things,” said Detroit native, Chris Reynolds, executive vice president of Corporate Resources, chief diversity officer & managing officer at Toyota Motor Corporation. 
 
The theater’s public grand opening is May 27. To celebrate, the science center is offering free general admission and TET tickets for the entire weekend to the world debut of the National Geographic film “Extreme Weather 4D,” exclusively produced for the science center.

The film is an interactive experience that transports visitors as they discover the dynamic and complex forces shaping our planet — and the surprising connections that help us understand and adapt to our ever-changing weather. Pre-registration is required and can be found at Mi-Sci.org. 
 
“We are excited to open our doors and allow the community to experience this one-of-a-kind experience for free and want to thank Toyota for their continued support,” added Matthews.