(August 22, 2011) PEBBLE BEACH, Calif. — Lexus hopes to revive flagging sales with new models such as the GS 350 introduced this weekend in conjunction with the Pebble Beach Concours d’Elegance.

The new 2013 GS combines bold, dynamic styling, precise handling, innovative technology, and a spacious interior. In addition to the GS 350, other 2013 GS models that will be launched in early 2012 include hybrid and F Sport versions, with further details to be announced later this year.



“Today, buyers in the mid-size luxury segment want a more engaging driving experience, styling that makes a statement, and a roomier interior package,” said Mark Templin, Lexus group vice president and general manager. “With the all-new GS, we’re giving them what they asked for, and more.”

"Our vision is that Lexus becomes the best, not the biggest, the best, most innovative, progressive luxury brand that delights customers from all around the world," Akio Toyoda, Toyota's president and chief executive officer, said in a webcast speech from Pebble Beach.

Including the GS, Lexus will release nine new or refreshed models in 2012, Toyoda said. The GS, a rear-wheel-drive model that competes with BMW's 5-Series, "had to be improved much more," Toyoda said.

"It needed to be designed, engineered and manufactured without compromise," he said. "I told our engineers that we are not moving ahead unless we do it right from the start."

Toyoda, the grandson of the company's founder, said he is personally overseeing development of Lexus models.

Along with a new Lexus signature spindle grille, the GS is a car that conveys a tangible sense of driver confidence, with a redesigned chassis and a wide, strong stance that inspires and rewards driver participation with crisp and precise handling.

GS engineers challenged themselves to develop a more spacious interior environment. While leaving exterior dimensions virtually unchanged, they dramatically increased cabin and trunk space to create an interior that can easily transport passengers and their luggage in luxury and style regardless of distance. 

The new GS is powered by an advanced 3.5-liter V6, four cams, and four valves per cylinder with dual Variable Valve Timing with intelligence (VVT-i). At 306 horsepower, it is one of the most powerful base engines in the segment, as well as the only one with both port and direct injection. It propels the GS from 0-60 mph in 5.7 seconds and at the same time, fuel economy has been improved.

An optional electronically controlled all-wheel-drive system is designed to enhance traction in a variety of driving conditions. The system can vary front-to-rear torque balance from 50/50 to as much as 30/70, depending on driving conditions, for exceptional control.    

Sources — Toyota, Bloomberg News