Fiat kicks off convertible season with 124 Spider Urbana Edition

(April 16, 2019  AUBURN HILLS, Mich. — Just in time for the spring convertible season, the Fiat brand has announced the new 2019 Fiat 124 Spider Urbana Edition. The Urbana Edition will offer another option for Fiat 124 Spider customers to customize their roadster with dark exterior and interior accents that create a sporty appearance.

This latest addition to the Fiat Urbana lineup will be on display this month at the New York International Auto Show.
 
“With the most powerful four-cylinder turbo engine in its class, our Italian-designed Fiat 124 Spider offers an authentic top-down roadster experience with fun-to-drive dynamics,” said Steve Beahm, head of Passenger Car Brands - FCA North America.

“The new Urbana Edition offers a head-turning, custom appearance for the Fiat 124 Spider.”
 
Based off the Classica model, the Urbana Edition includes Black Diamond 17-inch aluminum wheels with performance tires, dual bright exhaust tips and Piano Black exterior accents, plus a Gloss Black finish on the front pillar bar bezel, seat-back pillar and mirror caps. The Urbana Edition also offers front fog lamps for enhanced visibility.
 
Interior features include matte gray accents, Urbana leather/microfiber seats along with a wrapped instrument cluster hood and instrument panel.
 
The Urbana Edition package is available for $995 on 2019 124 Spider Classica models, which start at $25,190, excluding destination and is now available in Fiat studios. The Italian-designed, fun-to-drive Fiat 124 Spider is the most affordable roadster in its class. With the new Urbana Edition, this package now offers a unique look for just over $26,000.
 
About the Fiat 124 Spider

The Fiat 124 Spider revives the storied nameplate, bringing its classic Italian styling and performance to a new generation. Paying homage to the original 124 Spider more than 50 years after its introduction, the Fiat 124 Spider delivers the ultimate Italian roadster experience with driving excitement, technology and safety combined with iconic Italian design.

The Fiat 124 Spider, designed at the Centro Stile center in Turin, Italy, borrows cues from the original Spider, widely considered one of Fiat’s most beautiful cars of all time, and reinterprets them for today. The 124 Spider has a timeless low-slung presence, with a classically beautiful body side, well-balanced proportions and a sporty cabin-to-hood ratio.