June 2019

Lifestyle vehicles could bring awareness to vehicle subscription programs

By Autolist.com

(June 3, 2019) Consumers remain largely unaware that they can subscribe to a vehicle rather than buy or lease but a new survey shows one way that subscriptions could become more popular: lifestyle vehicles.

Sports cars, pickup trucks and luxury vehicles are the top three types of vehicles that car shoppers said they would subscribe to, according to the latest survey by Autolist.com. The same survey found that overall awareness of subscriptions as an alternative to leasing or buying hadn’t improved from 2018.