March 2024

Genesis 'Signature Event' campaign continues elevation of brand's advertising

(March 4, 2024) FOUNTAIN VALLEY, Calif. — Genesis has announced its new “Signature Event” marketing campaign, an expansion of the ‘Luxe is in the Details’ creative direction launched last year. The extended campaign series celebrates the distinctive details and features that speak to the consumer through state-of-the art production techniques and visuals with a newly crafted Genesis soundtrack.

Mini Countryman Electric production launched at Plant Leipzig

(March 4, 2024) LEIPZIG, Germany —  Electrification continues at BMW Group Plant Leipzig. Four months after launching production of the combustion-engined Mini Countryman, the all-electric version is now rolling off the lines at Leipzig as well. After phasing out production of the BMW i3, the birthplace of electric mobility at the BMW Group has welcomed another fully electric car to its range.

GM recalling 820,000 late-model pickups over tailgate issue

(March 2, 2024) WASHINGTON — General Motors said on Friday it is recalling 820,000 newer pickups in North America because tailgates could unlatch and open unexpectedly. The issue covers 2020 through 2024 model year trucks with power unlatching liftgates because water could leak into the exterior tailgate switch and cause a short circuit while parked.

Fiat’s new global game — Five concepts unveiled

First production car set for July
followed by a new model annually

(March 2, 2024) AUBURN HILLS, Mich. — In a constantly changing global mobility market, there are those who dream about a better future and those who take concrete steps toward a more sustainable and responsible tomorrow. Fiat has proven that the future is already here with the unveiling of its new family of Panda-inspired concepts.

Hyundai reports record-breaking February sales

(March 1, 2024) FOUNTAIN VALLEY, Calif. — Hyundai Motor America reported record-breaking total February sales of 60,341 units, a 6% increase compared with February 2023. Hyundai set total sales records in February for Tucson (+8%), Tucson PHEV (+280%), Tucson HEV (+29%), Palisade (+16%), and Kona EV (+15%).