May 2016

Mopar dream cars roar into Mecum's 2016 Indianapolis auction

(May 11, 2016) INDIANAPOLIS — Mopar fans are a dedicated group of enthusiasts who have helped drive incredible demand for vintage Plymouth and Dodge muscle cars throughout the past few years. Lovers of Mopar muscle will be like kids in a candy store at Dana Mecum’s 29th annual Original Spring Classic in Indianapolis.

Motorsport at the Palace brings 'The Italian Job' back to Crystal Palace

(May 10, 2016) LONDON — Motorsport at the Palace is bringing The Italian Job back to Crystal Palace as the red, white and blue trio of Minis used in the film will be in action at this year’s event on Sunday and Monday, May 29-30.

The Minis return as in 1969, the venue was used to film scenes in the iconic motoring movie The Italian Job. The circuit’s inner field was used to film the van being blown up so the film’s star Michael Caine could say that immortal line; “You’re only suppose to blow the bloody doors off.”

Harley-Davidson, Marvel reunite to defend the streets in 'Civil War'

(May 10, 2016) MILWAUKEE — Captain America and Iron Man may have drawn battle lines for the biggest superhero fight the Marvel universe has ever seen, but Harley-Davidson and Marvel have reunited to bring Dark Custom style and horsepower to defend the city streets in Marvel's "Captain America: Civil War."

All-new Honda Civic Coupe is anything but 'square' in new ad campaign

(May 10, 2016) TORRANCE, Calif. — Honda is bringing to life the all-new 2016 Civic Coupe in a new integrated advertising campaign that highlights the vehicle's role as the most stylish, refined, dynamic and connected car in its class. The multi-platform campaign launching today includes TV, print and digital executions that highlight the vehicle's innovative new styling and advanced features while playfully communicating how the 2016 Honda Civic Coupe challenges the way people perceive the world around them.

BMW car sharing service, ReachNow, signs up 13,000 members in Seattle

(May 10, 2016) SEATTLE Wash. — More than13,000 Seattleites have registered for BMW Group’s free-floating premium car sharing service, ReachNow, since its launch one month ago. Along with this news, BMW Group this week announced the ReachNow executive team to be based at the company’s North American headquarters in Seattle.

Steve Banfield joins as chief executive officer, Sandra Phillips is named chief customer officer) and Jean-Francois (Jeff) Ganot serves as chief financial officer.

Ford Fund, country singer Drake White team up for "Livin' the Dream' tour

(May 10, 2016) NASHVILLE, Tenn. — Ford Motor Company Fund is teaming up with country music singer Drake White on a series of community service events in five key markets across the U.S.

Ford Fund, the philanthropic arm of Ford Motor Company, will host the community projects with White, who’s new single “Livin’ the Dream” is currently in the top 30 of the Country Music charts.

Ram offers new limited-edition Stinger Yellow 1500 Sport

(May 10, 2016) AUBURN HILLS, Mich. — If you are in the market for a Ram Truck and you absolutely love the color yellow, you are in luck. Ram announced on Monday that it has added a new limited-edition Ram 1500 model in Sport trim — the Ram 1500 Stinger Yellow Sport.

Chevrolet now offers customers ability to ‘see’ the future

(May 9, 2016) DETROIT — Chevrolet is introducing the industry’s first predictive technology, enabling your vehicle to warn you about a potential maintenance need before it occurs. The technology is similar in concept to that on the Boeing 787, which can send in-flight messages to ground crews alerting them of parts needing inspection before the plane arrives.

Rare Subaru Impreza to be sold at Silverstone Auctions in UK

(May 9, 2016) LONDON — A rare 1998 Subaru Impreza 22B STi, one of the most sought after Japanese performance cars in existence, will be auctioned by Silverstone Auctions at the May Sale, at Silverstone race circuit on Friday, May 20.

This car has been driven just 2,500 miles and had only one registered owner from new, the legendary British boxer, Prince Naseem Hamed.  This very special example is one of only 400 made globally, all of which are believed to have sold in just 30 minutes, and is presented in excellent condition, offered at an estimate of £60,000 ($86,400) to £70,000 ($100,800).

Chevrolet launches new small-car initiatives

(May 9, 2016) DETROIT — Chevrolet is launching, an all-new lifestyle-oriented website focused on its small car offerings, the Spark minicar, Sonic and Trax small SUV. “The Spark, Sonic and Trax all target a younger, more socially savvy buyer,” said Steve Majoros, Chevrolet director of cars and crossovers.