October 2014

Next-generation Volt to feature all-new propulsion system

(October 29, 2014) WARREN, Mich. — When the next-generation Chevrolet Volt debuts at the North American International Auto Show in January, it will feature an all-new Voltec extended range electric vehicle (EREV) propulsion system substantially developed from Volt owners including data collected on their driving behaviors.

The Voltec system includes the battery, drive unit, range-extending engine and power electronics. The new system will be more efficient and offer greater EV range and fuel economy compared to the current generation.

Mopar fans select online 'Top Eliminator HEMI Heritage' winner

(October 29, 2014) AUBURN HILLS, Mich. — Mopar enthusiasts selected Roger Davis and his 1934 Plymouth PF 5-Window Coupe as the fourth and final winner in the online portion of the 2014 Mopar "Top Eliminator HEMI Heritage" competition.

This is the eighth year Mopar, the service, parts and customer-care brand, has held the "Top Eliminator" challenge to help shine a light on passionate and dedicated muscle car enthusiasts who exemplify unmatched skills in modifying or preserving a classic or modern-day company vehicle.

Limited edition 570-horsepower Audi R8 Competition debuts in L.A.

(October 29, 2014) HERNDON, Va. — Audi of America announces the debut of the powerful 2015 R8 competition at the upcoming 2014 Los Angeles Auto Show. The R8 competition redefines the iconic R8 as the pinnacle of Audi performance with 570 horsepower and racing-inspired, lightweight matte carbon elements.

Kia and NBA expand partnership with multiyear agreement

(October 28, 2014) NEW YORK — The National Basketball Association (NBA) and Kia Motors America (KMA) today announced a new multiyear extension of their marketing partnership, which began in 2008.  In addition to continuing to serve as the league’s Official Automotive Partner, Kia also now is recognized as the Official Luxury Vehicle of the NBA, following the recent introduction of the brand’s K900 rear-drive luxury sedan. 

Nissan brings NISMO performance to SEMA

(October 28, 2014) NASHVILLE, Tenn. — Nissan is returning to the premier automotive specialty products trade event in the world, the Specialty Equipment Market Association (SEMA) Show in Las Vegas from Nov. 4 to 7 with its 600-horsepower GT-R NISMO factory supercar.

Detroit Electric reveals fastback design for its all-electric sports car

(October 28, 2014) DETROIT — The final exterior design of Detroit Electric’s all-new, pure electric two-seater sports car, the SP:01, was revealed Monday as the company gears up for production. The lightweight, limited-edition SP:01 will be the world’s fastest production electric sports car when it goes on sale in Asia, Europe and North America, starting in 2015.

Mazda to show compact crossover CX-3 in Los Angeles

(October 28, 2014) HIROSHIMA, Japan — Mazda today announced that its all-new compact crossover SUV, named the Mazda CX-3, will make its world premiere at the Los Angeles Auto Show, beginning Nov. 21. The vehicle joins the automaker’s growing crossover SUV lineup, which includes the popular CX-5 and three-row CX-9 models.

Performance takes center stage at Toyota's 2014 SEMA booth

(October 28, 2014) TORRANCE, Calif. — Toyota’s 2014 Specialty Equipment Market Association (SEMA) Show presence will be focused on its performance legacy — past, present and future. The Toyota display booth will feature 15 unique vehicles that boldly underscore the company’s commitment to truly push the limit of both man and machine.

Whether on the racetrack, out in the desert or on the street, this year’s SEMA booth puts an exclamation point on what it means to accessorize.

Nissan creates world's biggest Zorb — with a Nissan Note inside

(October 27, 2014) LONDON — Nissan has created the world's biggest working Zorb, complete with a full-sized Note safely cushioned inside. The giant inflatable ball, which measures 19 feet in diameter and more than 59 feet in circumference, was constructed to highlight Nissan's Safety Shield technology featured on the Nissan Note, its popular small family car.

Nicknamed the "CarZorb," the colossal structure was successfully rolled down a course of steep hills in a two minute film released today.

Chrysler debuts 'Ready to Take on the World' ad campaign for Chrysler 200

(October 27, 2014) AUBURN HILLS, Mich. — The Chrysler brand debuted its unique "Ready to Take on the World" advertising campaign for the all-new 2015 Chrysler 200 this weekend. The integrated campaign launched with three 30-second commercials running across television (national broadcast and cable) and online over the weekend. A fourth 30-second spot will debut in November. The campaign also includes print, digital and social extensions.