(August 24, 2013) IRVINE, Calif. — Since bursting on the scene in 2009, Kia's portly, brightly clothed hamsters have had their paws on the pulse of pop culture and become some of the most-watched advertising icons of all time.
Nearly five years later, the hamsters have slimmed down and slicked their hair back to introduce the world to the latest version of Kia’s most iconic people mover — the all-new 2014 Soul — in the “Totally Transformed” campaign set to the new single, “Applause,” from multi-platinum and Grammy Award-winning artist Lady Gaga.