U.S.-bound 2016 Mazda MX-5 Miata production begins today

(April 20, 2015) IRVINE, Calif. — The wait is almost over, as North America-bound 2016 Mazda MX-5 Miata production began today, signaling the imminent arrival of the next generation of the world's most popular two-seat roadster at U.S. dealers. Additionally, Mazda North American Operations (MNAO) has released pricing for the entire MX-5 range, including the first 1,000 cars earmarked as Launch Edition models.

"The three trim levels available — Sport, Club and Grand Touring — are tailored for three very different types of customers, broadening the MX-5's appeal," said Rod McLaughlin, MX-5 vehicle line manager, MNAO. "Whether customers opt for a Sport, Club, Grand Touring or Launch Edition, we're confident the new MX-5 will deliver the same owner passion, excitement and pride that have made the previous generations among the most beloved cars on the road or racetrack at any price point."

The 2016 MX-5 Launch Edition will comprise the first 1,000 fourth-generation roadsters sold in the U.S., carrying unique badging and with an MSRP of $30,1951. MX-5 Launch Edition comes equipped with features reserved for the MX-5 Grand Touring trim, in addition to Advanced Keyless entry, which is optional in other trim levels. All 1,000 Launch Editions are painted Soul Red with a Sport Tan leather interior — a combination exclusive to the Launch Edition for 2016.

To purchase an MX-5 Launch Edition, customers can currently preregister by clicking here and will receive a reminder email prior to orders opening on May 5. Customers will then have the opportunity to place a $500 deposit toward the purchase of a 2016 MX-5 Launch Edition, also providing them the opportunity to select a dealership from where they can take delivery. MX-5s are expected arrive in dealers starting late summer.

The Launch Edition's sole option will be the choice of a six-speed SKYACTIV-MT manual transmission or the six-speed automatic, the latter of which carries an MSRP of $31,2702.

"The MX-5 Launch Edition will give enthusiasts the opportunity to take ownership of one of the very first, very exclusive, 2016 MX-5s to arrive in the U.S.," said Jim O'Sullivan, president and CEO, MNAO.

"Along with the privilege of exclusivity and being among the first 1,000 to take delivery, owners will be able to enjoy one of the purest expressions of open-top driving exhilaration available today as well as our latest entertainment, safety and luxury technologies — many of which are unique among sports cars."

Customers who take delivery of an MX-5 Launch Edition also will receive a Mazda-branded BOSE SoundLink Mini Bluetooth speaker in a customized gift box, along with select items from Mazda's upcoming Heritage Collection apparel line.