Toyota Yaris all new, to begin at $14,875

(August 10, 2011) TORRANCE, Calif. — Toyota has announced manufacturer’s suggested retail prices for the all-new 2012 next-generation Yaris subcompact.

The Yaris liftback enters its second-generation with an all-new redesign. The new Yaris will again offer the Toyota Star Safety System as standard equipment and an array of enhancements including a new SE model with an enhanced tuned suspension.



Complete details for the new Yaris will be announced in the near future.

Pricing for the Yaris will be comparable to a Convenience Package-equipped current generation Yaris ranging from $14,875 (including destination charge) for the L grade three-door liftback with a five-speed manual transmission to $17,960 for the SE grade five-door liftback with a four-speed automatic transmission. The four-door hatch starts at $15,140, up $1,685 from last year.

That entry price makes the Yaris four-door hatchback more expensive than almost all its competitors: the 2012 Chevrolet Sonic ($14,635), 2011 Honda Fit ($15,100) and 2012 Hyundai Accent ($14,595). Only the 2012 Ford Fiesta costs more ($15,500).

The prices for the 2012 Yaris will go into effect with the start of production on Aug. 31.