Toyota reports 4.8 percent sales gain in March

(April 3, 2013) TORRANCE, Calif. — Led by the resurgence in Avalon sales, Toyota reported March 2013 sales results of 205,342 units, an increase of 4.8 percent on a daily selling rate (DSR) basis over March 2012. Sales of the all-new flagship Avalon were up 109.9 percent year over year with sakes if 6,982 units.
 
For the first quarter, Toyota reported sales of 529,444 vehicles, an increase of 10.1 percent over the same period in 2012 on a DSR basis.  With 76 selling days in the first quarter of 2013 compared to 77 selling days in the first quarter of 2012, sales were up 8.7 percent on an unadjusted raw volume basis.
 
"The auto industry continued its string of impressive monthly results, and at Toyota we had our best month since Cash for Clunkers in August of 2009,” said Bob Carter, senior vice president of automotive operations.  “A strong first-quarter close and increased consumer confidence continue to position the auto industry as a leader in the economic recovery.”
 
Toyota Division posted March total sales of 182,152 units, up 3.1 percent year-over-year on a DSR basis.  Volume-wise, Toyota Division sales decreased 0.5 percent over March 2012.
 
Lexus reported March total sales of 23,190 units, up 19.4 percent on a DSR basis and up 15.1 percent by raw volume compared to the same period last year.
 
“With our strong new products, Lexus’ March sales were up 19 percent, and year-to-date we are now 17 percent ahead of last year’s sales pace,” said Jeff Bracken, Lexus group vice president and general manager. “For me, it’s great to be back at Lexus, and I look forward to partnering with our dealers and associates to continue Lexus’ innovation and success.”