(September 4, 2014) TORRANCE, Calif. — Toyota, Scion and Lexus have reported total August sales results of 246,100 units, an increase of 10.2 percent over August 2013 on a daily selling rate (DSR) basis. On a raw-volume basis, unadjusted for 27 selling days in August 2014 versus 28 selling days in August 2013, sales increased 6.3 percent over year-ago month.
 
Toyota division posted August 2014 sales of 213,291 units, up 9.6 percent year-over-year on a DSR basis. Volume-wise, Toyota division sales increased 5.7 percent over August 2013.
 
“The industry had its best August in over a decade with sales topping 1.5 million vehicles," said Bill Fay, Toyota division group vice president and general manager. "Boosted by standout SUV sales and a record-shattering month for RAV4, Toyota was the number 1 retail manufacturer in August."
 
Lexus reported August sales of 32,809 units, a 14.2 percent increase on a DSR basis and a 10.1 percent increase on a raw-volume basis, both year-over-year.
 
“It was a great market from top to bottom in August,” said Jeff Bracken, Lexus group vice president and general manager.  “Lexus had its second straight record-setting month as both passenger cars and luxury utility vehicles posted solid gains.”

Toyota highlights included the RAV4 crossover, up 51.5 percent over August 2013; the compact Corolla, up 23 percent; and Avalon, up 13 percent.