(October 18, 2022) PLANO, Texas — The all-new, first-ever 2023 Toyota GR Corolla’s campaign, “Rally Ready,” debuted on Oct. 17 featuring "the track ready vehicle, built by enthusiasts for enthusiasts." As the newest addition to the Gazoo Racing (GR) Family, the GR Corolla, alongside the GR86 and GR Supra, is featured prominently in Toyota’s new GR Family campaign, “Race Cars for the Real World,” also launching Oct. 17.

“The all-new GR Corolla joins the GR Family and connects drivers to the pavement with vehicles that make your heart skip a beat,” said Lisa Materazzo, group vice president, Toyota Marketing, Toyota Motor North America. “The GR Corolla and GR Family campaigns reflect the renewed excitement and uncompromising energy inspired by Gazoo Racing’s legacy of performance.”

Toyota developed the integrated GR Corolla campaign and the GR Family campaign with its Total Toyota  T2 model in mind. The T2 model integrates efforts to create a cohesive marketing approach inclusive of multicultural marketing and the mainstream market. The campaigns showcase a unified style across all creative throughout the spots, which are highlighted below.

In the “Running Wild” spot created by Saatchi & Saatchi for the GR Corolla campaign, a series of Toyota vehicles line up on a tarmac, ready for a “family photo.” The all-new GR Corolla bursts into the shot drifting across the track as the photo is snapped. Later in the spot, the vehicle downshifts, when we see driver Ryan Tuerck and his GR Corolla Formula Drift car as a nod to Toyota’s Gazoo Racing Team.



GR Corolla campaign

The GR Corolla campaign is an integrated campaign extending across connected TV, digital video, digital content, programmatic, paid social and print. Digital content/video includes partners such as YouTube, Vevo, Amazon, Peacock, Hulu Latino and more. Partnerships include Super League Gaming, Variety, Canela.TV and Influential, among others. Social is across Facebook, Instagram, Twitter, Reddit and TikTok, to name a few.

GR Family campaign

The GR Family campaign is an integrated campaign extending across connected TV, digital video, digital content, paid social, audio and experiential. Customized partnerships include Hypebeast, Motortrend, TikTok, Snapchat, Hypebae, Pandora, KCON and Hearst. The Hearst partnership will include high-performance driving events with guest Toyota Pro-Drivers at an official NASA track. Digital content/video includes partners such as Vice, Hulu, Spotify, YouTube, Fox Sports and more. Social is across Facebook, Instagram, Twitter, Snapchat, TikTok and Twitch.

About the 2023 Toyota GR Corolla

Rooted in rally, developed under the scrutiny of master driver Akio Toyoda and inspired by Toyota’s sports car lineage, the first-ever 2023 GR Corolla looks to rocket to the top of driver wish lists as it debuts at dealerships this Fall.
Key features include:

    •    1.6L, three-cylinder turbo engine delivers 300 hp and up to 295 pound-feet of torque

    •    GR-FOUR AWD system with selectable front-rear power settings

    •    Available in three models: Core grade, launch-year-exclusive Circuit Edition and ultra-limited MORIZO Edition

    •    Born from rally racing and tested to meet the highest standards set by master driver Akio Toyoda and professional TOYOTA GAZOO Racing drivers

    •    Pure Toyota sports car, precision built in the Gazoo Racing Factory at Toyota’s Motomachi Plant

    •    Complimentary 1-year membership to the National Auto Sport Association, featuring a High-Performance Driving Event with expert instruction

    •    Starting MSRP of $35,900