(July 22, 2011) MADISON, Wis. (PRNewswire) — Smart Toyota of Madison is striving to make history this Sunday by organizing the longest hybrid vehicle parade ever, in conjunction with the Green Drive Expo in downtown Madison.

The hybrid rally has been dubbed "Hybrids On Parade," or HOP, by event organizers at Smart Toyota.  For months, the dealership has been reaching out to hybrid owners throughout the Midwest, inviting them to Madison for a shot at Guinness World Records lore.

The goal is to attract around 500 hybrid vehicles and organize them in a parade route of approximately two miles long.  A rally of this magnitude would easily surpass the previous world record of 140 vehicles organized by Toyota Belgium in August 2010 in Tervuren, Belgium.

Belgium parade August 2010

"We applaud the team at Smart Toyota and their attempt to make 'green' history," said Jaycie Dane, assistant general manager in the Chicago Region of Toyota Motor Sales. "We know there are a lot of proud hybrid owners in the greater Madison area so it would be great to see them out in force and earn a spot in the Guinness Book of World Records."

Anyone wanting more information about HOP, including registration information, can visit the parade web site or call Smart Toyota at (608) 316-7777. Vehicle entries will be limited to the first 500 registrants.