(June 19, 2013) ITASCA, Ill. — Subaru of America’s Central Region, in partnership with the Village of Itasca, announced today that it will attempt to set a Guinness World Records record for the “Largest Parade of Subaru Cars.” The attempt will take place on July 13 at 9 a.m. The parade will start at 500 Park Boulevard in Itasca, Illinois.

Interested participants can register their Subaru in the parade through July 8 by clicking here.  Registration is limited to the first 500 vehicles.

Subaru is the current Guinness record holder for “Largest Parade of Subaru Cars.” In July 2009 Subaru set the record with 339 vehicles parading on a 4.2 mile route through Itasca. Subaru is attempting to break its own record with a similar route.

In celebration of the event, Subaru’s Central Region will collect a $10 registration fee with all proceeds benefitting PAWS Chicago and Salute, Inc. For more information on these worthy organizations please visit their respective websites PAWS Chicago and Salute.  

An official Guinness adjudicator will be on site to observe and confirm this record attempt.

In addition to going for the record and helping raise funds for two great organizations, parade participant are invited to attend Itasca Fest following the world record attempt. The fest is great for the entire family and features: live entertainment, carnival rides, food, bingo, and entertainment for children. For more information click here.