(March 3, 2014) CHERRY HILL, N.J. — Perhaps it has something to do with a combination of the brutal winter of 2013-14 and the fact that virtually every Subaru sold in the U.S. comes with all-wheel drive. Whatever it is, Subaru reported today that its February sales of 34,909 vehicles represents a 24% increase over February 2013 and a new February sales record.

Increased availability of the strong selling Forester and Crosstrek models helped sales as both models continued their strong performances. Subaru expects this sales momentum to continue throughout the year, with the debut of the all-new 2015 Legacy mid-size sedan which is due to launch later in 2014.

Subaru says the continued growth in Subaru sales is the result of strong retention and attracting new buyers — 60% of Subaru buyers are new to the brand.

Thomas J. Doll, president and COO of Subaru of America said; “Our sales momentum continues and we are launching new models at record pace. We have a lot to look forward to in 2014.”

H. William Cyphers, senior vice president of sales said, "With an-all new line-up due by mid year, we can expect our strong sales performance to continue for the remainder of the year and put us in great position to achieve our target of 460,000.”