Subaru returning to normal led by Outback, Legacy

(November 5, 2011) CHERRY HILL, N.J. —- Subaru of America announced October 2011 sales of 20,081 and sales of 216,334 year-to-date.

It was the best October ever for Subaru Legacy and Outback.  Impreza sales were affected by sell-down of the 2011 model ahead of the debut of the all-new 36 mpg Impreza that will begin to arrive in dealerships this month.

Production levels at Subaru factories have now fully recovered from the March earthquake in Japan and the company expects sales numbers to reach new heights in the coming months to meet continuing customer demand.

"We once again broke 20,000 sales in a month, despite our low inventory," said Thomas J. Doll, executive vice president and chief operating officer, Subaru of America, Inc.  "Based on the continuing strong demand for our products, increased supply through December and the launch of the all-new Impreza we expect to finish 2011 with the fourth consecutive year of sales growth for Subaru."

   

Carline

Oct-11

Oct-10

% Chg

Oct-11

Oct-10

% Chg

 
 

MTD

MTD

MTD

YTD

YTD

YTD

 

Forester

5385

6631

-18.9%

61766

70752

-12.7%

 

Impreza

1993

3676

-45.8%

33063

36731

-9.9%

 

Legacy

3546

3543

0.1%

34884

31708

10.0%

 

Outback

8891

8694

2.3%

83682

75078

11.5%

 

Tribeca

266

176

51.1%

2236

2065

8.3%

 

TOTAL

20081

22720

-11.62%

215631

216334

-0.32%

 

"Our dealers continue to sell at record levels of efficiency; in fact we sold more cars in October than we began the month with. We are confident our inventory shortages are now behind us and look forward to our dealers closing out the year with increased sales," said Bill Cyphers, SVP Sales, Subaru of America.