(February 2, 2011) CHERRY HILL, N.J. (PRNewswire) — There appears to be no let up in Subaru's surging 2010 sales. On the back of record-breaking year, Subaru on Tuesday reported record January sales of 18,858, up 21 percent versus January 2010.

The company finished 2010 as a top 10 sales brand, and the only manufacturer to show a sales increase for three straight years.  As in 2010, Legacy, Outback and Forester models led the January sales increases.

Now firmly established as a 2 percent plus market share brand, Subaru products continue to demonstrate their suitability for today's market, and with its innovative cut-through-the-clutter marketing programs such as the upcoming "Super Sunday Dog Walk" where Subaru invites dog owners to get some exercise at half-time, awards for safety from the IIHS, resale values from KBB and residual values from ALG, the brand is clearly in a healthy position.

 "2011 promises to be another great year for the Subaru brand," said Timothy M. Colbeck, senior vice president of sales, Subaru of America, Inc. "Our strong performance is carrying through from 2010 and with new product coming in 2011, we are well placed to set yet another sales record this year."