(September 10, 2020) Subaru of America has announced that it will co-host and serve as official vehicle for the country’s first national litter clean-up and recycling initiative, encouraging people nationwide to help reduce landfill waste in their local communities, even in their own backyards.

Entitled Facelift: Act Local, the six-day-long event produced by the Yosemite Climbing Association and co-presented by The North Face, encourages people to independently get outdoors and safely pick up trash at their local green spaces, neighborhood parks or backyards.

The initiative runs from Sept. 22 through Sept. 27. Tied to the Subaru Don’t Feed the Landfills initiative, which is focused on reducing landfill waste in and around America’s national parks, the environmentally focused event is aimed at keeping outdoor areas across the country free from landfill trash.
 
“At Subaru, we believe keeping the outdoors clean is a gift that keeps on giving, and no matter how small the site of the clean-up is, it makes a big difference,” said Alan Bethke, senior vice president, Marketing, Subaru of America. “We encourage our fellow outdoor lovers across the country to take the time to sign up, get outside and make a difference in protecting and preserving the natural wonders of their own community.”



“It feels good to do good! If even one person is motivated to get outside and clean up a place they love who wouldn’t have been otherwise, this event will be successful,” said Allyson Gunsallus, managing director of the Yosemite Climbing Association. “We need positive local engagement more than ever right now.”
 
Consumers are invited to join the movement by creating small teams and finding a nearby outdoor location to safely pick up, sort and recycle trash found. Hard-to-recycle items, including snack bags, disposable cups, lids and plastic straws, and coffee and creamer capsules can be brought to a participating, local Subaru retailer, who will have the items responsibly recycled into furnishings like park benches and donated back to the local communities.
 
Participants must take The Pledge to participate; they can visit Facelift: Act Local at www.yosemitefacelift.com for details and share their clean-up and recycling results and photos on social media with the hashtag, #FaceliftActLocal.