Sergio Marchionne's Dodge Challenger SRT8 to be auctioned for charity

(March 12, 2013) AUBURN HILLS, Mich. — Chrysler Group CEO Sergio Marchionne’s customized 2011 Dodge Challenger SRT8 392 and Mopar’s latest HEMI V-8 crate engine will be auctioned with all proceeds going to United Way for Southeastern Michigan . The auction will take place during the Barrett-Jackson auction in Palm Beach, Fla., April 4-6.

This special contribution runs concurrent with United Way’s annual community giving campaign that was launched in September with a $35 million fundraising goal for the organization. Marchionne, who serves as Campaign Chair for the campaign, helped kick-off the annual campaign on Sept. 14 with a symbolic torch lighting ceremony on Detroit’s Hart Plaza.

Marchionne’s personal, one-of-a-kind 2011 Pitch Black Dodge Challenger SRT8 392 features a set of custom mixed “Dark Charcoal” racing stripes that were hand laid by the designers in the SRT brand design studio and applied by the master painters from the Chrysler Group’s Product Design Office.



The Challenger SRT8 392 has been lowered using a Mopar adjustable coil-over suspension kit to add even more performance attitude to its aggressive stance. The car also features a Mopar exhaust system. The SRT designers wanted a sinister look from every angle, so the tail lamps have been “smoked” and the iconic 392 HEMI fender badges have been re-created in gloss and satin black finishes. The factory forged 20-inch-by-9-inch wheels have been finished in matte black to complete its menacing looks.

The interior features custom-trimmed black leather seats embroidered with SRT and 392 logos. Inside the instrument cluster, the SRT-exclusive Electronic Vehicle Information Center with performance pages provides the driver with trip information, multimedia information from the Media Center radio, along with instant feedback for 0-60 mph, 60-0 mph braking, one-eighth mile and quarter-mile elapsed times along with various G-force measurements.

Mopar's newest all-aluminum crate engine — the Gen III 426 HEMI V-8 is rated at 540 horsepower and 530 ft.-lbs. of torque for the buyer who wants even more hard charging horsepower from under the hood.