(October 31, 2023) DIAMOND BAR, Calif. — SEMA Fest, a new two-day festival celebrating motorsports, music and car culture produced by the Specialty Equipment Market Association (SEMA), is coming to the Las Vegas Festival Grounds Nov. 3-4. In addition to two stages featuring 22 musical acts, SEMA Fest attendees will enjoy a variety of motorsports entertainment, including demonstrations from Formula DRIFT, Hoonigan, and Nitro Circus.

“The SEMA Show is about preserving and promoting car culture, and instilling that passion for cars in younger, more entertainment-oriented generations,” said Tom Gattuso, SEMA vice president of Events. “SEMA Fest will help us build new audiences that are passionate about the automotive lifestyle.”

The festival is the natural evolution of the passion for all things automotive exemplified at the SEMA Show. The Association started to further highlight and share that passion with the enthusiast public in 2011 with the SEMA Cruise, which evolved in 2014 with SEMA Ignited, the official Friday night after-party for the SEMA Show. Now, it’s evolving again with this new festival format that celebrates the relationship between motorsports, music, and car culture.

Featured attractions include:

    •    World-class drifting demos by Formula DRIFT teams
    •    Extreme motorsports action by Hoonigan
    •    Freestyle motocross and BMX Big Air show from Nitro Circus
    •    Ride with Us – learn-to-ride motorcycle experience
    •    Consumer marketplace with vendors, craft food, and more
    •    E-Gaming experience and competition by NACL
    •    Two festival stages featuring 22 diverse acts over two days showcasing a wide variety of musical genres