(March 7, 2013) LONDON — Motorcycle helmet maker Reevu has launched the world's first "Rear Vision" — yes, rear vision in a helmet — the RV MSX1. Reevu's engineers and production team have now produced the world's first Rear Vision System helmet. Hot off the production line is the RV FSX1 model ready for the coming 2013 season, already tested and approved to DOT standard for export into the U.S. and fully accredited for European markets.

This helmet, with integrated optical device, allows the motorcyclist a view of the road behind them through the helmet using a number of reflective surfaces that are coated onto a bullet proof material. The optical device, put simply, bends the light over the top of the wearer's head. It is constructed and reacts as a crumple zone — another world first in delivering security, safety, and that all important rear view.

Reevu says this is no ordinary helmet, but a game changer in the industry, delivering benefits to the motorcyclist's riding experience. These helmets of the future are saving lives today, as motorcyclists are testifying.  With the introduction of the RV FSX1 model leading to further growth in sales to Reevu's already impressive geographic footprint, thus increasing the testament of motorsports enthusiasts to the game changing properties of this product.

Reevu's success to date includes the export to 20 of the world's established markets with a further 10 under consideration as the RV MSX1 model now complies with an impressive number of internationally recognized standards ranging from DOT, ECE 22.05, SABS, SAI, INMETRO, to name only a few.

The RV FSX1 model weighing in at a mere 3.3 pounds will follow in its predecessor's footprint over the coming year as our international importers make ready their markets for its introduction.

"During Soft market conditions, business success relies heavily on innovation, product developments that can excite the market. Reevu's Motorbike helmet range are most certainly delivering on that front; it's like having all of the Spades and just waiting to play your hand one card at a time," said Graham Steele, marketing director at Reevu.