(February 15, 2015) CHICAGO — Ram Truck brand is taking the 2015 Ram Laramie Limited — the benchmark in truck opulence — to an even higher level of sophistication and attention to detail. The upgraded interior and exterior trim aligns with a long list of best-in-class titles under the Ram moniker, including fuel economy, payload, torque and towing capacity.

“Among Ram Truck’s greatest strengths is our ability to quickly react to customer demand,” said Bob Hegbloom, president and CEO, Ram Truck. “The new Laramie Limited trim is a perfect example of how Ram directly responds to customer input with the highest level of luxury available in pickups. The Laramie Limited trim exceeds the high expectations of affluent truck buyers by combining capability with refinement.”



Featuring premium materials, such as an all-black, full-leather seating, real wood interior components and unique badges, Ram Laramie Limited is a “black-tie” luxury alternative to the popular southwestern-themed Laramie Longhorn edition pickup.

“Today’s high-end Ram pickups have more features than select luxury sedans,” added Hegbloom. “We will continue to strive for the highest levels of sophistication, while keeping the core needs of a truck owner top of mind.”

The new Ram trim, available on the1500, 2500 and 3500 models, will make its debut at the 2015 Chicago Auto Show, which opens to the media on Feb. 12, 2015.

The Laramie Limited’s all-new grille is the most prominent change of the exterior. As the leading point of the new Limited, its new billet port grille breaks from the long tradition of a crosshair styling with bold “RAM” lettering.

Exterior features include a body-color front fascia with fog lamps and a matching, painted rear bumper. For added flash, an optional exterior package covers the front and rear bumpers in bright chrome. To address customer demand, select-colored Ram 2500 and 3500 trucks come standard with chrome.

On each side of the grille, a quad headlamp design includes a bi-functional halogen projector system placed in a dark background. Fifteen amber LEDs illuminate park/turn/position lamps and three amber LEDs serve for the side markers. A vertically ribbed inner lens softens the glow and retains the improved visual component of the segment exclusive LEDs. The Ram design team carefully crafted the interior bezel and housing to create a visually entertaining, yet functional piece of hardware. Also, a Ram shield logo is molded into the housing, and the Ram name molded into the inside of the outer lens.

The side profile of the Limited is dressed in chrome accents for body-side molding with etched “Limited” mirrors, door handles, window molding and standard wheel-to-wheel side steps.

Ram 1500 Laramie Limited features an all-new 20-inch forged multi-surface aluminum wheel — unique in the truck market and a detail not to be missed. Polished surfaces are accented with painted silver. Heavy Duty models also feature a new multi-surface 20-inch fully-polished aluminum, six-spoke wheels. Wheel centers are embossed with the Ram brand name.

The 2015 Ram Laramie Limited interior is the apex of modern luxury. Subtle stitching accents, pin striping, unique materials and patterns are found throughout the interior. These are details created for the customer who appreciates them.

The Limited starts with an all-black leather cockpit — the seats are covered in Black Natura Plus premium leather. Unique pinstripe stitching designs lend the Ram Laramie Limited an unmatched level of sophistication and style. Graystone leather piping rides the stitching peaks, creating a visible silhouette profile of the seats contrasting an all-black backdrop. Using an idea borrowed from the Longhorn trim, rear flap-closure seatback map pockets with modern, chrome Ram-lettered buckles also are unique to Laramie Limited.

Passenger touch points are given a soft, comfortable feel. The Ram Laramie Limited’s newly designed, deep and double-stacked center console is topped with a forgiving, French-stitched full-leather lid and pronounced Limited badge, covering USB, Auxiliary and 12-volt service points.

Just forward of the console lid, a new bin houses a cellular phone and tablet holder, which can be concealed with a new tambour wood sliding door. The real wood door is made from Black Argento, the chosen timber for the Limited interior. The collective Silver pinstripe theme runs through the wood and a satin chrome handle rolls the door with ease.

Laramie Limited includes a leather-wrapped steering wheel from the 2 o’clock to 10 o’clock positions. The remaining portion of the steering wheel receives high-gloss Black Argento treatment with silver accent lines. A-pillar and B-pillar handles feature a leather wrap with rollover Graystone stitching. The column-mounted shifter on Ram 2500 and 3500 Heavy Duty models also receives leather treatments with accent stitching and satin chrome accents. Ram 1500 models feature a machine-spun aluminum shifter mounted on the instrument panel with knurled edges to assure finger and glove traction.

Placed into a black mask background, Ram Laramie Limited’s Liquid Graphite-faced gauges are surrounded with diamond knurled, Liquid Chrome rings, a design cue inspired by modish watches. Gauge needles are finished in white with Liquid Graphite painted hubs.

Limited’s cluster also has a unique modern font, with clean white accent lighting to further differentiate the trim. The instrument panel is topped with Graystone accent stitching and fitted with a Liquid Graphite glove box spear, pinstripe design and understated “Limited” badge.

The 2015 Laramie Limited features the next generation 8.4-inch Uconnect system with standard navigation. Digital background screens are tailor-made to the high-class trim, another detail valued by premium truck customers. The center stack is finished off with K-black Dark Metallic paint, Argento inlays and surrounded by large Liquid Graphite bezels.