Porsche Centers to become modern gathering places
(May 3, 2020) Under a new concept Porsche dealerships are putting emphasis on brand experience and inspiration using digital media for individualized communication. The goal is that dealerships are to become a central gathering place for the Porsche community, appealing to current as well as new customers. Over the next decade, the concept will be implemented on 850 existing Porsche Centers worldwide.
Due to the COVID-19 crisis, the re-opening of the Porsche Center in Hangzhou, China, took place as a special online event.