(December 9, 2017) ATLANTA — Porsche Cars North America, in collaboration with Porsche Design, has introduced a concept store that will enhance the customer experience by combining the worlds of luxury retail and the finest sports cars.

With 1,600 square feet of retail space, the new store at the renowned South Coast Plaza in Costa Mesa, Calif., carries Porsche Design merchandise, has a regularly rotating vehicle display, and houses a 16-foot by 9-foot high-definition video wall.

Porsche Design associates will be able to provide basic information on Porsche vehicles to potential customers using tablets and the in-store display vehicle. No cars will be offered for sale or demonstrated at the Porsche Design store; they will continue to be offered and sold only through the Porsche network of 189 authorized Porsche dealers.

"We've created an additional unique setting to engage customers where they are, and to maybe create an appetite for our sports cars," said Klaus Zellmer, president and CEO of Porsche Cars North America. "The Costa Mesa location perfectly complements our strong dealer network in Southern California and our new Porsche Experience Center Los Angeles."

The video display shows branded content on Porsche motorsports, new cars, and the Porsche Experience Center. The store features a great selection of Porsche Design products including men's apparel, timepieces, electronics, luggage, writing tools, fragrances, leather goods, eyewear, and home accessories.

The new store is located in the Carousel Atrium at South Coast Plaza in Costa Mesa. South Coast Plaza was home to the world's first Porsche Design store in 1988, and is the nation's highest grossing shopping center with sales of approximately $2 billion and more than 21 million visitors annually.