(January 8, 2023) Peugeot has unveiled the Inception Concept, a futuristic car heralding a new era for the brand and embodying its vision for future electric vehicles. Featuring a revolutionary exterior and interior design, including the next-generation Peugeot i-Cockpit and innovative Hyper-square control system with steer-by-wire technology, the Inception Concept will inspire Peugeot’s future products from 2025, with the goal of bringing most of its innovations to production.

Peugeot is a French brand of automobiles owned by Stellantis, which sells the Ram Tuck, Dodge, Chrysler, Fiat and Alpha Romeo brands in the United States. The Peugeot is sold in Europe.

Based on the STLA Large platform, the fully electric Inception Concept is powered by a 100kWh battery providing a range of 497 miles. With two electric motors, the Inception Concept produces almost 680 hp and accelerates from 0-62 mph in under three seconds. The model also features 800V technology, enabling it to add 93 miles of range in just five minutes, and is capable of wireless induction charging.

“Peugeot is committed to the electrification of its range. In 2023, our entire line-up will be electrified and in the next two years, five new 100% electric models will be launched. Our ambition is simple: to make Peugeot the leading electric brand in Europe by 2030. This objective and ambitious vision pave the way for a radical transformation for the brand, as represented by the Inception Concept,” said Linda Jackson, CEO of the Peugeot brand.


The Peugeot concept introduces a new, simpler and more refined design language for the brand, which will be introduced on future models from 2025. At the front, it features an all-new light signature incorporating Peugeot’s distinctive claw design, which is merged with the front grille to create a single object that also houses the sensors. This is made up of a single piece of glass with the logo in the centre, magnified by the 3D luminescent effect.  

A tech bar runs horizontally through the door layer. This flush screen emits different messages to the outside of the car when the driver and passengers approach it. The artificial intelligence equipped on the Peugeot Inception Concept makes it possible to recognize the driver in order to set up the comfort settings (seat posture, temperature, driving mode and multimedia preferences) desired by each occupant. In addition, the TECH BAR also displays the battery charge level and houses many sensors and radars, leaving the bodywork completely smooth.

The Inception Concept’s design incorporates 7.25m of glazing to create a glass capsule for the passenger compartment that plunges to the driver and front passenger’s feet. All the glazing (windscreen, side windows and quarter windows) is made from glass designed for architecture. Adapted to the Peugeot Inception Concept, it retains its exceptional thermal qualities and benefits from a multi-chrome treatment (treatment with metal oxides), a process initially used for the visors of astronauts' helmets by NASA.

Completing the car’s design is an exclusive body color, which highlights the shapes in the bodywork and interacts, like the glazing, by tinting according to the external environment. The paint is single-coated, meaning far less energy is consumed during its application.

The 100% electric Peugeot Inception Concept is equipped with 800V technology. Its 100kWh battery enables it to travel 497 miles on a single charge, with extremely low consumption of just 12.5kWh per 100 km (62 miles). The Inception Concept is capable of adding 19 miles of range in one minute, or 93 miles in five minutes, and can also be recharged wirelessly by induction.

Two compact electric motors, one at the front, the other at the rear, make the Peugeot Inception Concept a four-wheel drive vehicle. The combined power is close to 680 hp (500kW), enabling it to accelerate from 0-62mph in under three seconds.

The Peugeot Inception Concept is a showcase of the new techniques Peugeot will introduce to reduce its carbon footprint by more than 50% by 2030 in Europe and to become fully Carbon Net Zero by 2038. Over the next two years, Peugeot will launch five new 100% electric models and by 2030, all Peugeot cars sold in Europe will be electric.