Nissan introduces Pulsar in Europe to compete with with Focus, Golf

(May 22, 2014) PARIS — Nissan's passion for innovation and technology has seen it transform the family car landscape over the course of the last seven years. Now, using the same design approach and original thinking that produced the Qashqai, X-Trail and Note, Nissan in Europe is expanding its product portfolio once more with an exciting all-new family hatchback challenger — the Pulsar.

Combining bold design, technical innovations and interior space, the new Pulsar brings a new dimension to the European C-segment, offering all the familiar Nissan qualities in a stylish new package.

The closest competitors to the Pulsar in Europe appear to be the Ford Focus, which is exactly the same length at 172.6 inches, and the Volkswagen Golf. 



Nissan claims the Pulsar's all-turbocharged engine range delivers the perfect combination of performance and efficiency. The 1.2-liter DIG-T gasoline unit punches above its weight with an output of 113 horsepower, while the 1.5-liter diesel engine generates 108 horsepower and 192 pound-feet of torque. An even more powerful 187 horsepower 1.6-liter turbocharged gas engine will join the range early in 2015.

Continuing Nissan's successful downsizing philosophy, the new Pulsar's engines are high on performance and low on emissions, with CO2 outputs below 95g/km. The Pulsar is also offered with Nissan's advanced XTronic automatic transmission. Engineered to deliver the best of both worlds for drivers it features ultra-smooth power delivery at low engine speeds and positive, direct shifts under heavier loads.

Nissan says The Pulsar's introduction highlights the company's ambition to deliver intelligent design and technical innovations to a wider audience.
As Nissan drivers have come to expect, the new Pulsar is packed with a range of accessible and useful technologies designed to make drivers feel more confident and comfortable. Nissan's reputation for introducing new-to-sector technologies has been strengthened with a wide number of features usually reserved for premium or luxury models.

Nissan's advanced Safety Shield — a suite of systems and technologies that combine to offer a fully comprehensive “safety net” for drivers — is also fully integrated into the Pulsar's design.



This advanced network of usable yet highly advanced technologies help drivers to fully enjoy the potential of the new Pulsar with complete confidence. Among the systems offered in the new Pulsar are Forward Emergency Braking, Moving Object Detection, Lane Departure Warning and Blind Spot Warning.

Nissan's ongoing drive to deliver sector-first technologies mean that the Pulsar is the only car in its sector to offer Moving Object Detection, Lane Departure Warning and Blind Spot Warning as standard on at least one model in the range.

The Pulsar hatchback will be available in European markets this fall.