The next era of Buick is ‘Exceptional by design’
(February 28, 2024) DETROIT — It started with a fresh take on Buick’s recognizable tri-shield badge. Then, a new design language inspired by the Wildcat EV concept that will eventually flow through the entire product portfolio. And today, Buick introduces a new tagline, brand campaign and ethos to usher the historic brand into the future: Exceptional by design.