(June 7, 2013) TORRANCE, Calif. — With a bolder design and more interior space, the all-new 11th-generation 2014 Toyota Corolla has been unveiled to take the place later this year of the current aging Corolla. The Corolla, the best-selling nameplate in the world with nearly 40 million sold globally, has been a reliable but conservative entry in the compact sedan segment.

The new edition offers a much bolder stance and grows larger than competitors Honda Civic, Ford Focus and Chevrolet Cruze.

Toyota says the new car "will include dramatically amplified elements of style, design, quality and craftsmanship, while building upon the stellar Corolla reputation for reliability, efficiency and function, making Toyota’s newest compact the most surprising and capable Corolla yet."
 
Corolla has been sold worldwide for 47 years in 154 countries. It is built in 16 locations. Since the Corolla first appeared in Japan in 1966, it has played a major role in the motorization of Japan, and its global popularity has had a significant impact on transportation throughout the rest of the world.  The global scope of Corolla now finds it manufactured in 16 locations. 

The new car will go on sale in the United States in September.

The Corolla’s appeal as a global car is rooted in a product philosophy set forth by Tatsuo Hasegawa, the first Corolla’s chief engineer, who sought “to develop a car that brings happiness and well-being to people around the world.”

In developing this new 11th generation of Corolla, Toyota designer and engineers relied on consumer feedback to help shape key elements of the product on a global scale. Customers emphasized the overwhelming importance of vehicle design on product perception in the marketplace. The all-new 11th generation Corolla makes a much stronger design statement, with more compelling exterior and interior executions that challenge the pre-conceptions about Corolla.

The next-generation Corolla continues the Toyota brand’s recent momentum set forth by design-focused product launches such as Avalon and RAV4. The 2014 Corolla should remain appealing to the current consumers while helping the world’s most popular car grow in appeal with youthful car buyers.
 
The all-new Corolla has a more expressive, chiseled exterior design that elaborates on the “Iconic Dynamism” theme first seen on the Corolla Furia Concept that debuted at the North American International Auto Show. The new Corolla is distinguished by its tauter, more athletic proportions that ride on a longer wheelbase that is 3.93 inches longer than the current model.

With the wheels pushed out toward the corners, compact overhangs, and more tapered front and rear expression, the new Corolla communicates a more dynamic compact sedan form, even at a standstill.  The new sedan is 3.90 inches longer overall and yet presents a more compact appearance than the current model thanks to a basic shape that tapers at the front and rear of the vehicle to help emphasize the wheel arches and wheels-to-the-corner stance.

The new Corolla features an expressive front fascia with sharper, more pronounced details above a large trapezoidal grill that rests beneath a thin intake inlet below the hood.

The front view of the new Corolla reveals a continuation of the design themes seen in recent Toyota sedans such as Camry and Avalon, and it creates a sleeker, more assertive impression of a Toyota compact sedan with its more precisely sculpted surfaces.

Toyota says, "the new Corolla’s interior continues the “Iconic Dynamism” theme to create a stylish, highly functional, and inviting interior space with a greater sense of craftsmanship in its design, use of materials, and attention to detail." 

A horizontally oriented dash structure helps enhance the interior’s sense of spaciousness while providing a more wide-open, intuitively functional space for interface with vehicle controls. The interior offers a premium aesthetic with its use of piano-black gloss trim highlighted by metallic ornamentation and trim that conveys an upscale yet sportier image. 

Depending on interior color theme, blue, black or amber pinstriped accents are used in conjunction with the dash and door panel ornamentation to enhance the premium appeal of the interior.  Ornamental stitching along the leading edge of the dash pad adds a sense of craftsmanship to the interior’s upscale nature.  An available decorative boot with ornamental stitching surrounding the shift lever adds a sporty, premium look.



As a result of the 3.93 inch increase in vehicle wheelbase, the new Corolla’s interior package has been improved in terms of passenger comfort, gaining considerable legroom for the rear seat occupants.  Compared to the outgoing model, the rear seat hip point has been moved back 2.95 inches, and additional leg-room was gained by adopting a slim front seat back. The rear passenger floor was also made flatter by re-routing exhaust pipes beneath the vehicle to offer better middle position foot room. Rear seat comfort is also enhanced with the use of denser urethane pads and foam inserts within the seats.
 
Corolla’s standard gauge cluster offers three dials with sharp image detail and clear blue illumination, surrounded by chrome trimmed rings. Within the speedometer dial is a multi-information display that shows odometer, trip odometer, current fuel consumption, average fuel consumption, cruising distance and average vehicle speed. The S-grade meter cluster offers a high technology feel with a 3.5-inch black and white TFT display that rests between two large dials.
 
The Corolla will be available in four distinct grades: L, LE, S, and the new LE Eco grade.  While each grade offers its own equipment level, all Corollas feature LED low beam headlamps with LED daytime running lights, an in-glass AM/FM antenna, color-keyed outside door handles, color-keyed outside mirrors, a 60/40 split fold-down rear seat, power door locks with automatic locking feature, power windows with driver-side one-touch up/down, air conditioning with pollen filter, standard Bluetooth connectivity and eight airbags.

The Corolla has always prioritized delivering outstanding fuel economy and the new 2014 model maintains that focus. The new Corolla LE Eco model targets an estimated EPA highway fuel economy rating of over 40 mpg. The Corolla LE Eco is a new grade that enhances the fuel economy with the help of aerodynamic underbody covers, color-keyed rear spoiler, a more efficient 1.8-liter engine with Valvematic technology, low rolling resistance tires on 15-inch wheels or available 16-inch aerodynamic alloy wheels, and an efficient CVT.

The 2014 Corolla offers two 1.8-liter, all-aluminum four-cylinder engines. The base 1.8-liter unit is rated at 132 horsepower, the larger engine comes with 140 horsepower.