(August 21, 2011) IRVINE, Calif. — Kia Motors has announced pricing for the 2012 Soul will begin at $13,900, $600 more than the 2011 model. The Soul automatic transmission will start at $15,700, $245 more than 2011.

But Kia points out that the 2012 version comes with more performance and better gas mileage.

With the new 2.0-liter engine, Soul now delivers 164 horsepower, an increase of 22 horsepower over 2011, and the new 1.6-liter engine offers 138 horsepower, an increase of 16 horsepower) and fuel-saving and emissions reducing gasoline direct injection (GDI) technology.

Mated to new more efficient six-speed manual and automatic transmissions, the 1.6-liter engine delivers up to 35 miles per gallon on the highway, which is up four from 2011. The new Soul will be among the first in the segment to offer Idle Stop and Go technology, further enhancing its fuel-sipping capabilities. 

Available in three trims — Soul, Soul+ (plus) and Soul! — the 2012 Soul's exterior design has been updated with subtle changes to the front and rear fascias to project a wider stance, while new headlamps, taillights, side mirrors and wheels project a more modern look. 

All Soul models also are improved with redesigned and upgraded interiors, significantly better noise, vibration and harshness (NVH) reduction qualities, a more refined ride and many new standard features, including a tilt and telescoping steering column, Vehicle Stability Management (VSM) and Hill-start Assist Control (HAC).