(May 9, 2011) AUBURN HILLS, Mich. — Standing out from the luxury crowd with a notable presence just got easier for owners of the all-new 2011 Chrysler 300. Mopar, Chrysler Group's service, parts and customer-care brand, will offer eight new custom grilles and six new wheel designs for Chrysler's flagship sedan.

"Mopar is offering a full menu of grilles and wheels for those looking to customize and personalize their all-new Chrysler 300," said Pietro Gorlier, President and CEO of Mopar.

"By itself, the Chrysler 300 makes a statement. Our grilles and wheels provide exclamation points. And unlike other aftermarket offerings, our grilles are specifically tested for aero, cooling and thermal, and our wheels are specifically designed and tested for durability and impact."

Each grille is designed by Chrysler and provides an exact factory fit and finish. The selection includes a 13-bar grille and a diamond-pattern grille, both constructed of billet aluminum. Both grilles are chrome-plated and polished to a high luster. The 13-bar grille features narrow horizontal, 5mm blades patterned within the traditional Chrysler 300 grille shape that first defined the model more than 55 years ago. The diamond-pattern grille features 154 individual diamond shapes and has a high-chrome polish.

Pietro Gorlier shows off grille

Harkening back to traditional sports cars, the new Mopar grille selection also includes three wire-mesh grilles constructed of 2mm steel wire set in a small-hatch diamond pattern. Mesh grilles will be available in Platinum Chrome, Gloss Black and Bright Chrome finishes.

For a bit more subtlety, two versions of the production grille will also be offered with new finishes. Both bright chrome and black chrome grilles are available.

Mopar will also offer a traditional, heritage type egg-grate grille reminiscent of the grille of the 1955 Chrysler 300, the first in a Chrysler 300 letter-car series. All of Mopar's custom grilles are inserts and easily fit within the original grille-surround with no modifications required. Grilles may be ordered and installed on all new 2011 Chrysler 300 models and carry a 3-year 36,000 mile warranty when purchased with the vehicle.

In addition to grilles, Mopar will also offer six new customized wheel packages for the Chrysler 300. Wheels are available in 18-inch, 19-inch and 20-inch diameters and include an array of finishes.