(May 12, 2011) Set to begin airing on today, Mitsubishi Motors North America, Inc.'s, dynamic duo of the Outlander Sport and Outlander will follow up their remarkable five world-record setting achievements performed on a frozen Canadian lake with an even bolder, death-defying trek.

To demonstrate the superior traction and maneuverability that Mitsubishi's all-wheel drive system has to offer, the Japanese auto manufacturer dispatched the pair of vehicles to the Southern Hemisphere to navigate what is considered to be the most hazardous stretch of road in the world.

It is the first ever TV commercial to be shot on the notoriously dangerous Yungas Road in Bolivia — which is better known as the "Death Road" or "Road of Death" in many parts of the world.

The road is reported to claim the lives of some 200 to 300 travelers each year, the victims of its incredibly steep terrain, sheer cliff drop-offs of more than 1,800 feet, lack of guard rails and its narrow, single-lane configuration.

Carved into the hillside by Paraguayan prisoners in the 1930s and approximately 43 miles in length, this treacherous dirt road out of La Paz ascends to a stratospheric 15,260 foot elevation before rapidly descending to 3,900 feet at the town of Coroico. Changing road conditions due to rain, dust and dense fog add to the already formidable task of safely completing the drive.



"The team at Mitsubishi Motors realized quickly only a location such as 'The World's Most Dangerous Road' could truly test our world's most advanced All-Wheel Control (AWC) system," said Greg Adams, VP of Marketing. "From the Outlander family of versatile crossover and sport utility vehicles to the high-performance Lancer Ralliart and Evolution luxury sport sedans, the automotive consumer has a wide range of capable AWC-equipped vehicles to choose from."

The marketing campaign includes television, digital consisting of a landing page to view video of a 360 degree view test drive, social media including a dedicated Facebook tab and PR that clearly demonstrates the handling and enhanced tractability of Mitsubishi's technologically-advanced All-Wheel Control (AWC) system.

Both vehicles have been key contributors to Mitsubishi's sales surge this year, with Outlander and Outlander Sport combined sales up more than 98 percent year-to-date over 2010 sales figures.

To see the Outlander and Outlander Sport "World's Most Dangerous Test Drive" video from the edge of the exotic and intoxicatingly beautiful Bolivian rain forest, log on to YouTube at: Rain Forest and Dangerous Road.