Mini's 'Nice to Meet You Again' global campaign launches new Mini family
(October 23, 2023) MUNICH, Germany — Following the slogan “Nice to Meet You Again,” Mini is launching the campaign for the new Mini family, which celebrates the new all-electric Mini Cooper and the new Mini Countryman. The global 360° campaign, which in addition to digital, also includes TVC, Print, OOH and Social, takes place in a new visual world that gives Mini a completely new face. It was developed by the Mini creative team in Munich and the marketing agency Anomaly.