(December 18, 2019) WOODCLIFF LAKE, N.J. — In response to over 15,000 hand-raisers and growing, MINI USA has announced that consumers can now place their order for the all-new battery electric Mini Cooper SE at the Mini Electric page on MINIUSA.com or at ShopMINIUSA.com. The 2020 MINI Cooper SE will reach U.S. showrooms in early March with a starting price of $30,750 including destination charge.

“On the emotional side, 'fun to drive' is the number one reason why consumers purchase a Mini, and this new Mini Electric offers the same fun-to-drive, go-kart reflexes we’ve built into our Mini Cooper S hardtop,” said Michael Peyton, vice president, Mini of the Americas. “On the rational side, 80% of all Mini house-holds own two or more cars, and with an accessible price, the Mini Electric is a perfect complement in offering more customers attainable, emission-free driving.”

The Cooper SE makes electric mobility more “Mini” by maintaining authentic attributes of design, handling, and fun that are found in every Mini model. The Mini Cooper SE harkens back to the mission of the very first Mini developed by Sir Alec Issigonis in 1959 — to develop a creative solution for a highly efficient car with a small footprint that was fun to drive, and accessible to the masses.

With a low center of gravity, a powerful electric powertrain, and dynamic handling, the Mini Cooper SE is a true performance car that retains all the fun-to-drive attributes Mini owners have come to know and love. The front wheel drive electric motor generates 181hp and 199 lb.-ft. of torque enabling the new Mini Cooper SE to go from 0 – 60 mph in 6.9 seconds and achieve a top speed of 93 mph.

While the Mini Cooper SE has an MSRP of $30,750, the federal EV credit of $7,500 along with available state EV incentives make the Mini Cooper SE even more attractive. In some cases, qualified consumers can get a Mini Cooper SE below $20,000.

There are also a number of states that offer $1,500 - $1,700 in credits, along with some states that offer additional benefits such as access to HOV lanes.

The value equation goes up more when one factors in fuel savings on top of federal and state incentives. A Mini Cooper SE battery electric customer may realize an additional saving of up to $3,700 over a six year period of driving  according to Mini.