(September 13, 2010) HIROSHIMA, Japan — Mazda will hold the global unveiling of the all-new Mazda BT-50 compact pickup truck at the 2010 Australian International Motor Show on Oct. 15.

The all-new Mazda BT-50 is presented as an "active lifestyle vehicle" that overturns the conventional image of a compact pickup truck with modern and refined styling.

The new model was developed from the ground up as a brand new type of vehicle. As well as strength and dependability, the all-new BT-50 presents universally recognizable beauty and provides the perfect solution for a wide range of customers who lead active lifestyles, including families, workers, and pleasure-seekers.

The exterior design features crisp lines that owners will look on with pride; an imposing presence that indicates reliability; sculptured beauty like an athlete's finely muscled body; and sporty and dynamic forms. By balancing all these elements, the athletic and individual design gives the all-new BT-50 an overwhelming presence that turns heads and makes it instantly recognizable.

The BT-50 was originally launched at the Bangkok Motor Show on March 22, 2006, and received a minor update in 2008.

Although the compact pickup will be sold in Europe, there are no plans to launch the new BT-50 in the U.S. or the United Kingdom.