Mazda sells out initial allocation of 1,000 MX-5 RF Launch Editions

(October 12, 2016) IRVINE, Calif. — Mazda North America today announced that it has sold out of the 1,000-car allocation for the 2017 MX-5 Miata RF Launch Edition. In the first week of ordering, which started Sept. 26, more than 500 Mazda customers put down deposits to buy a Retractable Fastback MX-5 Miata.

When ordering opened to the general public on Oct. 3, the remaining cars sold out in just 13 hours. In all, 67 percent of customers opted for manual transmissions.

Each U.S.-bound MX-5 RF Launch Edition will be painted Machine Gray Metallic and come with Auburn Nappa leather seating appointments, a hand-painted black roof and special badging — the latter three exclusive to the MX-5 RF Launch Edition for 2017. Customers also will receive a serialized Tourneau 42mm MX-5 RF Launch Edition watch.

“The 2017 MX-5 RF Launch Edition preorder program was created to reward loyal Mazda customers with exclusive access to some of the first MX-5 RF models to be sold in the U.S., as well as to ramp up anticipation for what was arguably the star of the 2016 New York International Auto Show,” said Robert Davis, senior VP, U.S. Operations. “By every measure, this program was a success, and we’re excited to be that much closer to getting these cars into the garages of customers from all over the U.S.”

Production of MX-5 RF started last week, and orders have been submitted this week for the U.S. MX-5 RF Launch Edition, with deliveries to customers beginning early 2017.

With the MX-5 RF Launch Edition having sold out, focus now shifts to the standard-production MX-5 Club and Grand Touring models.

The hardtop sibling of the 2016 World Car of the Year and World Car Design of the Year will come in tech-laden MX-5 RF Grand Touring and harder-edge MX-5 RF Club trim levels and will be available with a SKYACTIV-DRIVE six-speed manual transmission or six-speed automatic in either trim level.

While most features of the MX-5 RF are carryover from soft top models, there are a few additions for 2017 that will separate the Retractable Fastback from its cloth-covered sibling, including a 4.6-inch full-color TFT gauge and the availability of Machine Gray Metallic paint in substitution of Meteor Gray Mica that is available on the soft top. For 2017, all MX-5 Club models will come standard with Blind Spot Monitoring and Rear Cross Traffic Alert, regardless of their roof option. Previously, these features were available only on MX-5 Grand Touring models.