Maserati, Bowers & Wilkins to bring 'Seven Notes World Tour' to U.S.

(June 4, 2013) NEW YORK — Iconic Italian car brand, Maserati, and British sound specialists and innovators, Bowers & Wilkins, will bring their "Seven Notes World Tour" to Los Angeles on June 6 and New York City on June 13 as part of a seven-city exhibition of sound, music and design.

The global tour celebrates the arrival of the new Maserati Quattroporte — the car manufacturer's first model to feature an integrated Bowers & Wilkins car audio system.


The "Seven Notes World Tour" experience features a multi-sensory sound installation based on the shared design principles of the two brands — engineering excellence, technological innovation and tru
e performance.

The tour is the natural progression of "Seven Notes," a collection of music tracks, produced by internationally acclaimed artist and producer Howie B (Massive Attack, Bjork, U2), that were created using the seven distinct notes of Maserati V8 engines. The "Seven Notes" tracks were produced at London's Abbey Road Studios using Bowers & Wilkins 800 Series Diamond loudspeakers.

Encompassing Dubai, Beijing, Shanghai, Tokyo, Los Angeles, New York and London, plus a special Vogue tribute event during Men's Fashion Week in Milan, the "Seven Notes World Tour" features an exclusive live performance of the "Seven Notes" tracks by Howie B at each location. Howie B is supported by a local DJ in each city (including Gilles Peterson in London, Tim Sweeney in New York and DJ Harvey in LA), making each individual performance uniquely different. The tracks are available to download.

Commenting on the tour, Howie B said: "Every musical project has its distinct challenge, whether it is working with a big recording artist like U2 or Bjork or whether it is marrying an unanimated object with an animated object, in this case the engine with the music group. The resulting 'Seven Notes' tracks exceeded what I could have imagined. The 'Seven Notes World Tour' will bring this music to life via a stunning audio-visual feast that has never been seen before."