(August 29, 2011) DEARBORN, Mich. — LG Electronics USA has selected the 2012 Ford Focus as the vehicle of choice for its “LG Brand Ambassador” team of in-store merchandising experts. In all, a fleet of 200 Ford Focus hatchbacks will take to the roads creatively wrapped in LG’s famous logo and “Life’s Good” slogan.

The Ford Focus was selected for its fuel-efficient and innovative attributes according to James Fishler, senior vice president, Go-to-Market Operations, LG Electronics USA.

“We selected the Focus based on its striking design, fuel economy and functional flexibility,” Fishler said. “Its SYNC hands-free technology also enables us to communicate with our team in a safe way. In all, the Ford Focus attributes resonate with our brand attributes of stylish design and smart technology, making it an easy choice.”

LG Brand Ambassadors are dedicated teams that work with consumer electronics and appliance retailers, assisting with consumer education programs, sales associate training and merchandizing.

Putting LG Brand Ambassadors on the road in the Ford Focus is a new initiative by LG to help establish a consistent image as they traverse the country delivering LG’s brand message to retailers and consumers.

“Focus has been a game changer for the segment,” said Paul Russell, Focus brand manager. “Traditionally, small cars meant econoboxes. Ford Focus, with its sporty design and content-rich options, gives customers more choice since they no longer have to sacrifice creature comforts for fuel economy.”