Lexus takes its best-selling RX crossover in a dramatic styling direction

(April 1, 2015) NEW YORK — Lexus has gone bold in its recent automotive designs as seen by the NX crossover and the RC coupe last year. The trend away from its many years of rather conservative styling continues with the all-new 2016 Lexus RX 350, which was unveiled today at the New York Auto Show.

Lexus says the RX, with its all-new sheet metal, makes a powerful visual statement at first glance. A completely new front end is highlighted by an emboldened spindle grille, more aggressive front bumper and available triple L-shaped LED headlamps. Together with the all-new LED fog lamps and LED daytime running lights, the RX has a more sophisticated and advanced look. Muscular front fender flares add to the vehicle’s sporty attitude.



When seen from the side, the sharp character line that runs from the front fenders to the rear end, together with a flowing roofline, give the RX a dynamic profile. All of this helps make the vehicle sure-footed at high speed and reduces wind noise. A truly distinctive styling cue is the blacked-out C-pillars, which provide the illusion of a floating roofline never before seen on a Lexus product.



Also, newly available 20-inch aluminum wheels with larger tires improve the vehicle stance and proportions and replace the current model’s 19-in. options. These 20-inch wheels can also be customized with body color-matching inserts to emphasize the driver’s individuality.

The new RX’s rear appearance has been sharpened, now exuding a sense of chiseled, rock-solid stability with the design highlighted by LED L-shaped taillights that wrap around the sides of the vehicle, creating a wider, more authoritative presence when illuminated. When lit, a brilliant glow spans laterally from the body to the back door, a Lexus-first.  Integrated dual exhaust pipes have been added to the gas model for a more premium appearance.

Takayuki Katsuda, the chief engineer of the new RX said, “Our ambition has been to make a bold and completely new statement in this segment while building on and staying true to the pioneering values of previous RX generations.”


 
"With the new Lexus Safety System+, we offer drivers an added level of occupant safety in a conveniently bundled package that leverages some of the latest accident prevention technology. We certainly expect the proliferation of these features to continue throughout the luxury vehicle market and our Lexus lineup as the industry remains steadfast in the pursuit of enhanced vehicle safety," said Jeff Bracken, Group vice president and general manager Lexus Division.

Under the RX 350’s hood is an upgraded and more powerful 3.5-liter V6 aimi
ng to deliver 300 horsepower with direct injection, mated to a new eight-speed automatic transmission. Based on this enhanced powertrain is the RX 450h’s Atkinson-cycle 3.5-liter V6. When combined with the electric motor generator, the combined output results in around 300 horsepower. All RX engines have been tuned in anticipation of high fuel economy ratings and low carbon emissions.
 
When it comes to delivering precise, controlled handling, the new RX offers impressive dynamic capability. The entire chassis has been fortified to provide enhanced straight-line stability and control through turns. The vehicle’s body structure has been strengthened with added stiffness, helping to enhance its handling response while reducing engine and road noise in the cabin.

Vehicle Stability Control (VSC) is standard, while Vehicle Dynamics Integrated Management (VDIM) is available on select models.  Each system is designed to help recognize loss of vehicle control, and help mitigate potentially dangerous situations with automatic and often transparent adjustments to help the vehicle maintain optimal traction. The RX also is offered in All-Weather Drive to help the RX’s handling performance and control on dry and slick surfaces alike.

The RX’s fully independent suspension system, which consists of MacPherson struts up front and a double wishbone setup at rear, has been tuned and reinforced to enhance handling while keeping ride quality remarkably smooth. Adaptive Variable Suspension (AVS) is available on the RX for the first time. AVS electronically monitors and adapts the shock absorber damping and steering to help ensure optimal handling and ride depending on the driving conditions. The system is also designed to produce less body lean through corners, providing an engaging driving experience.

 “The pioneering spirit of Lexus drives us to create new technology and gives rise to new ideas. It allows us to introduce new vehicles with leading-edge features. And indeed, we are committed to bringing ‘progressive luxury’ to the world. I believe this new RX will not only surprise new customers, but will also delight and satisfy our loyal customers, whose high expectations will be met by many new innovations,” said Katsuda.

As the best-selling model in the brand’s 26-year history — with global sales of more than 2.1 million units — the RX represents three out of ten vehicles ever sold by Lexus.