(October 11, 2023) TOKYO, Japan — Lexus will exhibit at the first-ever JAPAN MOBILITY SHOW 2023 from Oct. 26 to Nov. 5 under the theme “Discover a future you can’t wait to navigate.” The Lexus booth theme will be “Pushing the Boundary of the Electrified Experience” and will debut its next-generation battery electric vehicle (BEV) concept model lineup, with the aim of transforming into a BEV brand by 2035.

The booth prominently features the use of traditional Japanese aesthetics and environmentally friendly, sustainable bamboo material, expressing the brand’s commitment to achieving a carbon-neutral society.

In addition to the concept models, VR driving simulators “Lexus Electrified VR Experience” will allow visitors to experience a future world of driving where electrification and AI technologies help cater to individual customer needs and connect with society. Show guests will have the opportunity to fully engage in a VR-exclusive setting, enabling them to encounter the personalized driving experience and enhanced lifestyle that Lexus is committed to delivering.