(December 5, 2017) Automobili Lamborghini has launched its third model the Lamborghini Urus, the first "Super Sport Utility Vehicle," that creates a new niche in the luxury segment with "benchmarking power, performance and driving dynamics, unparalleled design, luxury and daily usability."

"The Lamborghini Urus is a visionary approach based on the infusion of Lamborghini DNA into the most versatile vehicle, the SUV. The Urus elevates the SUV to a level not previously possible, the Super SUV. It is a true Lamborghini in terms of design, performance, driving dynamics and emotion as well as drivable every day in a range of environments," says Stefano Domenicali, Automobili Lamborghini chairman and chief executive officer.

"The Urus fits perfectly within the Lamborghini family as a high performance car. It is the culmination of intensive development and passionate skill to create a new breed of bull: a Super SUV that transcends the boundaries of expectations and opens the door to new possibilities, for both our brand and our customers."

The Urus features a 4.0 liter V8 twin-turbo engine delivering 650 horsepower at 6,000 rpm, maximum 6,800 rpm, and 627 pound-feet of maximum torque already at 2,250 rpm. With 162.7 hp per liter the Urus claims one of the highest specific power outputs in its class and the best weight-to-power ratio.

The Urus accelerates from 0-100 km/h (62 mph) in 3.6 seconds, 0-200 km/h 9124 mph) in 12,8 seconds and with a top speed of 189 mph it is the fastest SUV available.

The compact engine optimizes the car's center of gravity through its low-mounted position. With a central turbo charger layout close to the combustion chambers, optimum engine responsiveness is assured.

The Urus features an automatic eight-speed gearbox. The compact and efficient electro-hydraulically controlled planetary gearbox is tuned to provide very short low gear ratios and longer high gears. A highly efficient slip-controlled converter lock-up clutch and specially-developed torque converter guarantee a highly responsive engine, with an exceptionally powerful starting ratio for exciting acceleration, and high speed at low engine revs for optimal fuel consumption and emissions. Highly efficient gear braking is also assured.

The Lamborghini Urus' four-wheel drive system delivers safe, highly-responsive driving dynamics on every road and surface, in all weather. A Torsen central self-locking differential provides maximum control and agility in all driving conditions, particularly off-road. Torque is split 40/60 to the independent front/rear axle as standard, with a dynamic maximum torque of 70% to the front or 87% to the rear, enhancing traction to the axle with higher ground friction.



The Lamborghini Urus is as much a luxury SUV as the most powerful, with a super sports car dynamism to be enjoyed by both driver and passengers.

Its low-line coupé styling and commanding road position belie the very comfortable ride, higher ground clearance, and luxurious space within together with the latest technologies. The Urus provides easy driving in the city, maximum comfort during long journeys, thrilling super sports car dynamics on the road and track, and versatile off-road abilities in a range of environments. The Lamborghini Urus has a dual personality: it is multi-dimensional. It can be specified to be as sporty or as elegant as the owner wishes, and can equally be used as a daily luxury drive or provide an exhilarating super sports experience.

As has long been the tradition at Lamborghini, the name Urus is derived from the world of bulls. The Urus, also known as Aurochs, is one of the large, wild ancestors of domestic cattle. The Spanish fighting bull, as bred for the past 500 years, is still very close to the Urus in its appearance.

The Urus will go on sale in the U.S. this spring for a starting price of $200,000.