(August 13, 2021) SEOUL — Kia Corporation has announced the re-opening of its customer-centric brand-experiencing venue, the Kia360, in southern Seoul.  Kia360 is the company’s first public space dedicated to showcasing its new brand offerings, including future mobility lifestyles, electrified sustainable mobility solutions and design innovations.

It has re-opened in line with Kia’s new brand strategy of empowering customers with its inspiring movements, which was announced at the beginning of 2021. Kia360 first opened in 2017 under its previous moniker, BEAT360.

At the spacious building spanning 1,900 square meters, visitors are invited to feel and experience Kia’s reinvigorated brand sensibilities through interactive participation, communication and empathy.

“Kia360 is a venue illuminating the purpose of Kia’s new branding: Creating the space and time that inspire our customers to bring their ideas to real life,” said Artur Martins, Senior Vice President and Head of the Global Brand and Customer Experience Division at Kia. “We invite visitors to immerse themselves in Kia360’s interactive and communicative displays and catch a glimpse of Kia’s new direction for providing clean and sustainable mobility solutions, as well as stylish mobility lifestyles.”

The exterior of Kia360 has been redesigned using the new brand-representative colors, the Midnight Black and Polar White, allowing for various eye-catching lighting displays throughout the day and night. The interior comprises three experiential zones: the Brand & Design Zone, the EV Life Zone and the Kia User Zone.

The three zones are connected to each other, enabling visitors to appreciate their diverse exhibits with ease and in sequential order. In particular, there are interactive digital contents that respond to the movement of visitors, providing an immersive opportunity to envisage the future mobility lifestyles in engaging and amusing ways. Furthermore, in line with the contact-free trend amid the pandemic, visitors can receive general information about Kia360 from digital kiosks, as well as the floor guide from their smartphones using the QR code.