(October 25, 2012) LAS VEGAS — Kia and partner DC Entertainment will arrive in Las Vegas for next week's Specialty Equipment Market Association (SEMA) Show with five heroic Justice League-inspired custom rides, supporting DC Entertainment's "We Can Be Heroes" giving campaign to fight against the ongoing hunger crisis in the Horn of Africa. 

The five vehicles, which include the Batman-inspired Optima unveiled recently in New York City, are a direct result of the vision and artwork of legendary comic-book artist, DC Entertainment co-publisher and self-proclaimed car guy Jim Lee and Kia's collaborations with West Coast Customs (WCC), RIDES magazine and Super Street magazine.  

In addition to the custom cars, visitors to Kia's SEMA display will release their inner super hero as they take in the Justice League comic book artwork and life-size characters throughout the booth. 

"The SEMA Show is the epicenter for vehicle customization, and there's no better occasion to showcase the results of our banding together with DC Entertainment and some of the best custom car builders in the industry while bringing attention to the 'We Can Be Heroes' giving campaign," said Michael Sprague, executive vice president, marketing & communications, Kia.  "Each Kia vehicle exudes a specific attribute to match its super hero counterpart, and just like the Justice League, we're fighting for a great cause."

"DC Entertainment is pleased to join forces with Kia to bring the Justice League to life in an entirely new way at SEMA, while also raising awareness and funds for the 'We Can Be Heroes' giving campaign," said Amit Desai, SVP of franchise management, DC Entertainment.

DC Entertainment's Jim Lee with the Batman-inspired Kia Optima

"We're excited for fans to see the unique, custom designed cars inspired by iconic Justice League Super Heroes like Green Lantern, Aquaman, Cyborg  and The Flash – each demonstrating unique abilities and strengths, while presented together as a powerful team fighting the hunger crisis in the Horn of Africa."

Kia and world-famous West Coast Customs collaborated for the second year in a row to create two of the Justice League-inspired vehicles:  The Flash-inspired Forte Koup and the Aquaman-inspired Rio 5-door. In addition to the Batman-inspired Optima, RIDES magazine also built the Cyborg-inspired Forte 5-door, and Super Street magazine was responsible for creating the Green Lantern-inspired Soul. 

Stay tuned for more details once the silks are pulled on these machines on Tuesday, Oct. 30.