Kia initiates ‘purpose-built vehicle’ strategy with launch of Niro Plus
(April 28, 2022) SEOUL — Kia has revealed the Niro Plus, its first "purpose-built vehicle" (PBV). As a Sustainable Mobility Solutions Provider, Kia is exploring diverse ways to help people and businesses move beyond traditional automotive, and the company expects its PBV models to be an important part of future mobility.