(August 29, 2013) IRVINE, Calif. — Kia Motors America has announced pricing for its iconic urban passenger vehicle, the all-new 2014 Soul. When it goes on sale during the fourth quarter, the Soul will be offered in three trim levels: Base, Plus and Exclaim, with the Base trim starting $14,700, not including destination charges of $795.

Since going on sale in 2009, the Soul has become one of KMA’s top-selling models and the all-new Soul is poised to continue its sales success by offering value and convenience while providing more premium features and content and improved driving dynamics.

The new design sits on a stiffer, longer and wider chassis allowing for more passenger and cargo room while reducing NVH levels.

“With a starting price below $15,000, the outstanding value customers have come to expect with the Soul remains firmly intact,” said Michael Sprague, executive vice president of marketing and communications at KMA. “What will come as a pleasant surprise is the level of refinement and sophistication the 2014 Soul brings to the segment at such an appealing price point.”

The Soul Base comes with privacy glass, Hill-Start Assist Control, and offers the option to add 16-inch alloy wheels, cruise control with steering-wheel-mounted controls, center console armrest and storage, rear center armrest with cup holders and remote keyless entry. The array of standard features include a 1.6L I-4 DOHC gasoline direct injection (GDI), four wheel disc brakes, rack-ready roof with integrated mounting points, air conditioning, power door locks, power windows with driver-side one-touch auto-down, SiriusXMTM Satellite Radio2, USB/auxiliary input jacks, Bluetooth wireless technology3 and Vehicle Stability Management (VSM).

The Soul Plus, starting at $18,2001, allows upgrades to 17-inch alloy wheels, gloss black with chrome bezel front upper grille and outside mirrors with turn signal indicators. The Plus also offers a series of option packages.

Starting at $20,3001, the Soul Exclaim includes additions such as 18-inch alloy wheels, body-colored front and rear bumper tusks, LED positioning lights, LED taillights with LED high-mounted stop light, power folding outside mirrors, UVO with eServices and a Rear-Camera Display.