(October 12, 2011) IRVINE, Calif. — Kelley Blue Book www.kbb.com has won the 2011 WebAward for Outstanding Website in the Automobile category.  With more than 2,000 entries from 45 countries for 2011, each nomination was judged on design, copy writing, innovation, content, interactivity, navigation and use of technology. 

"After 18 months of market research, Kelley Blue Book decided to take its top-rated website to the next level by adding tools and information to further help car buyers and sellers," said Justin Yaros, executive vice president of product design and development for Kelley Blue Book's kbb.com. 

"Implemented in May 2011, these changes not only provide helpful content, but do so in an easy-to-use format. Being recognized for the new site design and its features among industry leaders makes the hard work and dedication for the redesign much more meaningful."

Produced by the Web Marketing Association, the WebAward program is the premier annual website award competition that names the best websites in 96 industries, while setting the standard of excellence for all website development.  The Web Marketing Association was founded in 1997 to help set a high standard for Internet marketing and development of the best websites on the World Wide Web.