Jeep to feature its 75-year history at the Geneva Motor Show

(February 25, 2016)  Jeep and its legendary spirit are returning to the 86th Geneva Motor Show with what Jeep says is a stand "packed" with history and excitement where the models of yesterday will meet those of today to celebrate the brand's 75th Anniversary. More than just an important achievement, this is also a milestone on the brand's ambitious future faced with the same determination which made 2015 the third consecutive year of sales success for the brand in the EMEA region and the fourth consecutive globally.
The history of Jeep is strewn with remarkable records and legendary models, starting from the unstoppable 1941 Willys-Overland MB and the famous 1945 CJ-2A (Civilian Jeep), which created the modern mass production off-road vehicle.

Jeep also pioneered the Sport Utility Vehicle segment in 1946, with the launch of the Willys Wagon, featuring versatility and room for 7 persons. In addition, Jeep brand pioneered, as early as 1963, the "Premium Large SUV" class with the Jeep Wagoneer, and then again revolutionized the SUV segment with the introduction in 1984 of the Jeep Cherokee, the first SUV ever with a Unibody frame design.

To celebrate these and other Jeep milestones, visitors to the Motor Show will be shown three outstanding classic models: a 1941 Willys-Overland MB, a 1946 Willys Wagon and a 1963 Jeep Wagoneer. As further confirmation of Jeep's path from past to present, the new 75th Anniversary special editions will be showcased on the stand and available at dealerships across the region starting from the second quarter of 2016, featuring an exciting new livery, celebratory badge and exclusive interiors and equipment.

The Jeep legend continues with the debut of Cherokee Overland price class, the new top-of-the-range model that combines the brand's legendary off-road capabilities and even more sophisticated and elegant features.

The spotlight will also be on the Jeep Renegade Dawn of Justice Special Edition (pictured above) starring in the upcoming "Batman v Superman: Dawn of Justice" movie, and the exclusive Grand Cherokee SRT Night, the most recent example of the fastest and most powerful Jeep vehicle ever. The display at the stand will be complemented by an exclusive one of Cherokee show-car designed by Garage Italia Customs.