(March 5, 2017) HONG KONG — The new Infiniti Q50 premium sports sedan will make its global debut at the Geneva International Motor Show this week featuring innovative technologies that empower and support the driver, taking a holistic approach to performance.

As the company's core brand-building model and best-selling vehicle worldwide, Infiniti has already introduced a number of world-first innovations with the Q50, making empowering technologies accessible to a large number ofInfiniti customers.

One of the available driver assistance technologies included in the new Q50 is second-generation Direct Adaptive Steering — a steer-by-wire system that supports the driver by providing smooth operation, more direct steering responses and easy maneuverability. Direct Adaptive Steering is a precursor to future steering systems that will form a key building block to achieving fully-autonomous driving.



The Q50 delivers an empowering and rewarding drive thanks to innovative powertrains, including the award-winning 3.0-liter V6 twin-turbo engine from the new and exclusive "VR" powertrain family, which was recently named on the prestigious 2017 Ward's '10 Best Engines' list.

The new Q50, to be revealed at the Geneva International Motor Show during theInfiniti press conference March 7, will also feature refreshed exterior and interior design bringing the car in line with the brand's "designed to perform" ethos.