Impreza leads strong May sales for Subaru

(June 2, 2012) CHERRY HILL, N.J. — Subaru on Friday reported record sales for May 2012 of 29,724 vehicles, a 48 percent gain over May 2011. The company also reported year-to-date sales of 136,602, a 22 percent gain over prior year.

The all-new Impreza continues to achieve triple-digit sales gains. May Impreza sales are up more than 235 percent over May 2011; year-to-date sales represent a 170 percent gain over 2011.


"Strong demand and a great product lineup are driving record sales for Subaru," said Thomas J. Doll, executive vice president and COO, Subaru of America, Inc.  "Demand for the newly-introduced Impreza has far exceeded expectations.  With new product launches just around the corner, we know the upward sales trend will continue throughout the year."

Carline

May-12

May-11

% Chg

May-12

May-11

% Chg

 

MTD

MTD

MTD

YTD

YTD

YTD

Forester

7323

5193

41.02%

29863

31676

-5.72%

Impreza

6786

2021

235.77%

34677

12837

170.13%

Impreza WRX

1525

589

158.91%

5706

5510

3.56%

Legacy

4462

3618

23.33%

20378

17813

14.40%

Outback

9192

8431

9.03%

44800

43325

3.40%

Tribeca

165

184

-10.33%

907

1094

-17.09%

BRZ

271

0

0.00%

271

0

0.00%

TOTAL

29724

20036

48.35%

136602

112255

21.69%

"May marked the much-anticipated arrival of the new BRZ sports car and a resultant spike in showroom traffic," said Bill Cyphers, senior vice president of sales, Subaru of America, Inc.  "We anticipate similar enthusiasm for the new XV Crosstrek, our exciting small crossover vehicle, when it arrives at dealerships later this year."