(August 26, 2015) Hyundai Motor will showcase its high performance sub-brand N at the Frankfurt International Motor Show nest month. The result of intensive testing and product development, the sub-brand N builds on Hyundai Motor’s successful motorsport experiences and technology capability to drive future performance-oriented and race-track-capable models forward and bring "the most thrilling winding road" fun to customers who truly love cars.

Dubbed the Hyundai N 2025 Vision Gran Turismo, the concept vehicle will exhibit new technologies that foreshadow future possibilities for Hyundai’s N lineup, the company said. The concept is a tie-in to Sony PlayStation’s Gran Turismo video game series. A digital version of the N 2025 Vision Gran Turismo will be added to the game and available for players.

Hyundai spokeswoman Angela Hwang said details on the actual concept car will be released later. The vehicle is a pure concept, not a preview of an eventual production car, she said.
 
Hyundai says the N builds on not just Hyundai Motor’s continued advancement as a primary competitor in World Rally Championship (WRC) but also on the company’s dedication and investment to create striking and pioneering high performance cars. It capitalizes on Hyundai Motor’s fast-growing strength and signifies the pace of change within the brand, matching the company’s ambition to challenge perceptions by making real and emotional connections with customers.

Also in Frankfurt, Hyundai will unveil the New Generation i20 World Rally Championship car that it will race next season. Hyundai’s engineers are prioritizing ride, handling, design and performance in a push to zest up a mass-market brand known for high quality, high tech, yet sometimes bland, cars.

Based on the New Generation i20, the rally car is the first prototype for the vehicle that will challenge for the podium in the 2016 WRC. Already undergoing a punishing testing, engineering and development regime, the new car is building up to its final rally-specification ahead of its debut at the start of the 2016 FIA World Rally Championship at Rallye Monte Carlo.